Passion for trading and creating, positive atmosphere and a good dose of humour are what founded YAYA in 1992. Travelling around the globe, experiencing and collecting little treasures are what inspires us to create the collections. What we offer is a mix of authentic items. Both feminine and edgy or nonchalant, casual with a feminine twist. Our items are the foundation for every woman’s wardrobe. YAYA is not a person, it’s not an age, it’s a way of living.